The Complete Guide to Creating an Email Course with Mailchimp

Today I’m gonna share with you the super easy way to design and publish email courses.

For the longest time, I’ve been wanting to create my own email course because there the bomb dot com. Automation is the coolest. I’ve read that they’re awesome at growing your email list, but I never knew quite how people did it. Palm to forehead. It’s actually the simplest thing ever if you’re using MailChimp.




Why Email?

You may be wondering why you would send out an email course rather than creating a course website or password protected page. There is quite a lot of perks of email but here are just a few…

  • Super duper easy. I created a five day email course in a day. That also included the time spent learning how to use the software. Other than that there was zero headache involved in the creation.
  • No web design needed. I love creating website pages but if I can save the hours it creates to create one, sign me up! All I had to do was embed an opt in and I was ready to go.
  • Everything is automated. Once you’ve published your email course, there is nothing left to do. The emails will be sent out every day following the sign up for how many ever days you’ll have the course run for.
  • Easy for the consumer. Each lesson is delivered straight to your consumer. They don’t need to track down the link to your course page and then remember the login info.
  • Affordable to create. I’ll get into my expenses later on, but I didn’t have to spend an arm and a leg for software to run my course.

Planning your email course

In order to benefit from all the hard work you’re about to put in, you have to have a detailed plan on how you’ll accomplish your goals. You might be trying to create buzz around your upcoming product with a free email course. Maybe you’re charging for your email course because it goes in depth with valuable information. Another reason might be to grow your list. There is infinite ways you can from creating an email course.

The main thing you need to consider before getting started is how you will be adding value. When I created my free 5-day course that includes 5 different ways to add income to your creative business, I didn’t want it to be the same income sources people have been sharing. Although I did share some popular ways to bring in income, I shared how to take sources even further to bring in more revenue. If you’re talking about how to grow your blog, you better not be telling me why I should be on social media. I ALREADY KNOW THAT. You need to be telling me how I can network with people on those social networks and get them to sign up for my email list. IN DEPTH MAN.

Here are some ways to provide stellar value…

  • Workbook
  • Super in-depth lessons
  • Video tutorials
  • Resource pages
  • Worksheets
  • Podcasts
  • Webinars
  • Q+A
  • Other exclusive content

Crazy, huh?


pines up north 5 day creative course email


Adding value in the forms of eBooks, PDF’s, videos, podcasts, workbooks or worksheets, tutorials, or whatever else you will make you memorable to the people you will be sending to. The best advice I’ve been hearing from people lately is… make people think they should have paid for your free product. Unless you’re charging for your product. Then you have to make it even more awesome.

Let’s talk about actually starting your email course

The absolute best way to easily create an email course is through MailChimp (have heard great things about ConvertKit too). No affiliate link here, just love. In order to access to their automation feature, which is what I use to send the emails out, you will need a paid account. I pay $10 per month and I will continue paying just that until I reach 500 subscribers on my list. That is not a huge investment at all.

The first thing you need to do is create a new list. This a completely imaginary list name as this posts contains some basic ways to monetize your course.


create a new email list


Super simple. Now lets move onto getting automation set up. I was scared of automation for the longest time. It just seemed too complicated. Its actually sooooooo simple.


automation menu

Now hit the “Create Automation Workflow” button.


create automation workflow


That will take you to the glorious page that is MailChimp automation.


automation page


There is tons of great options but for this email course, we’ll be using “Educate Subscribers”. This allows you to send out your lessons on a regular schedule without touching the campaign after you set it up.

In the next page, there is some basic setup options. Nothing too extraordinary.

If you will be importing subscribers from another list, you will have to decide if they will get the course. I checked the box, but I don’t actually know if I will be importing subscribers or not.


configure trigger



After hitting next, you can start designing your emails! This is the fun part.




When setting up each email, I always include the lessons number and what you will learn about. Make sure to include an awesome lesson title as your readers may skip over lessons they might not care about. Make them care! After that, you will pick the layout. I always do the one column layout as I believe simplicity is good when it comes to email. After that you get to start adding your content.


design your email


I created my header in Adobe Illustrator, but you could use Canva or another free tool and that would work great too. I always take extra time to design a really good header. I use this header for marketing my email course on my landing page, social media, and blog. For those reason, it better look awesome.

With your lessons, you really want to go above and beyond. In this course example I would include worksheets and a resources pages for each lesson.

After your add in all our your breathtaking content, you will confirm your automation, and then you’re done! You created a stellar email course that will help you grow your online brand.

So how do I sell an email course?

If you would like to make your email course paid, there is a few different options.. I used to think this was a super complicated proccess. I was wrong. It is actually super simple to sell your email course with WooCommerce.

The first step is to install WooCommerce onto your website. If you go to this page on WooCommerce’s website, it will give you all the info you need to get started. Next you will need this plugin. This is the WooCommerce Mailchimp plugin that you will use to add students to your list after they purchase your course. For all the detailed instructions on integrating Mailchimp and WooCommerce, check out this page from Mailchimp.

If using WooCommerce isn’t an option, Zapier also allows you to integrate Mailchimp with Gumroad.

Bonus worksheet to help you along.

Okay. So you have your email course set up. Now what?

You’re going to want to include some PDF downloads for your email course students and I have the perfect free kit for you. It lays out step by step how to go from idea to a high-converting workbook.  Enjoy. 🙂