Archives of Business

How to Create Amazing Free Offers that Grow Your Email List

Guess what the biggest driver of new leads and sales is in my business? It’s the free offers that I give away on my website. Specifically, my free PDF offers (like workbooks, free reports, and cheatsheets). Let’s start off with a quick story. 🙂 In August of 2016, I released a brand new free PDF pack to […]

Building a Personal Brand and Improving the Audience Experience

Today I’m sharing all the details with you on how I switched to a more personal brand, refined my identity, overhauled my product suite, and improved my audience and customer experience. Can I just tell you, if you create and sell online programs, the audience and customer experience plays such a huge role when it […]

Four Complete BS Myths About Creating Workbooks

Today we’re talking all about workbooks. If you’ve been following me for a while, you know that I am obsessed. I think they are an absolute necessity to anybody’s content based business (ESPECIALLY if you sell online courses). Now this isn’t just your average “myths about xyz” blog post. We are diving deep into workbook creation […]

Building a Business You Love

Yesterday I showed you the new look and direction of Pines Up North. When I first launched the website back in April of 2015, I had big hopes. I was going to create a platform that could be used as a resource for other bloggers and creatives. After MONTHS of developing the site, I didn’t like […]