How to Create Amazing Free Offers that Grow Your Email List

Guess what the biggest driver of new leads and sales is in my business? It’s the free offers that I give away on my website. Specifically, my free PDF offers (like workbooks, free reports, and cheatsheets). Let’s start off with a quick story. 🙂 In August of 2016, I released a brand new free PDF pack to […]
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Building a Personal Brand and Improving the Audience Experience

Today I’m sharing all the details with you on how I switched to a more personal brand, refined my identity, overhauled my product suite, and improved my audience and customer experience. Can I just tell you, if you create and sell online programs, the audience and customer experience plays such a huge role when it […]
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Four Complete BS Myths About Creating Workbooks

Today we’re talking all about workbooks. If you’ve been following me for a while, you know that I am obsessed. I think they are an absolute necessity to anybody’s content based business (ESPECIALLY if you sell online courses). Now this isn’t just your average “myths about xyz” blog post. We are diving deep into workbook creation […]
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5 Reasons Why You Need To Simplify Your Content Strategy

Hey guys! Cole here. Today Ellie of EllieSmith.co is joining us to give you guys a look at all the benefits of a minimalist content strategy, and I think these reasons will really get you thinking. If you are struggling to find enough time in the day to work on your business and write content, Ellie’s wisdom […]
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The Guide to Branding Your Digital Products

It is not uncommon to find somebody who is extremely frustrated with design when they are in the middle of launching a new product. People who have no idea how to design their product sales pages, logos, and promotional graphics. This is 100% understandable. You’re hear to bring your (amazzzzing) product to as many people […]
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How to Create Incredible Workbooks

So over the last few weeks, I have been getting dozens of email from people asking how to create workbooks and worksheets. I always read about how content upgrades like worksheets grow your list like crazy (I can attest to this), but there isn’t an in-depth training on what goes into creating and designing these […]
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The Complete Guide to Creating an Email Course with Mailchimp

Today I’m gonna share with you the super easy way to design and publish email courses. For the longest time, I’ve been wanting to create my own email course because there the bomb dot com. Automation is the coolest. I’ve read that they’re awesome at growing your email list, but I never knew quite how […]
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Building a Business You Love

Yesterday I showed you the new look and direction of Pines Up North. When I first launched the website back in April of 2015, I had big hopes. I was going to create a platform that could be used as a resource for other bloggers and creatives. After MONTHS of developing the site, I didn’t like […]
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BRANDING REVEAL: Welcome to the New Pines Up North

So yesterday I talked about my new launch and where I’m going with Pines Up North. Today I’m talking a little more in depth to the new Pines Up North. I’ve completely redesigned the website to fit the needs of the new direction. If you don’t know, designing a brand for YOURSELF is very difficult. […]
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