Your ability to generate new leads on a consistent basis is the lifeline of your online business. When I first started my business, I spent weeks on creating my first PDF offer for a lead magnet. It completely flopped and only collected a few emails (like four). I was devastated and after months of trying to "make it" with my new biz, I had only collected eight total people on my email list (I had the offer and topic all wrong). After an entire year of trial and error, I cracked the code. I created a front end free offer that generated 400 leads in a few weeks. That one PDF has generated 1,400+ leads and thousands in revenue. That month (August of 2016), I learned the power of creating a slam-dunk front end free offer (and realized how important the right topic is).