I believe that the path to a long term digital product based business is to build your personal brand, create an audience around that brand, and then launch engaging paid offers to that audience. Sound good? Great.
I HELP INFORMATION MARKETERS BUILD CELEBRITY-QUALITY BRANDS
I’ve been a student of brand-building since the age of seven when I would print out paper ads I created for my "luxury cleaning business" and slip into my parents' Sunday paper every week.
My first job was being a sports reporter for my own website (screw working for somebody else) networking with "celebrity-status" NFL players and hooking up 1-1 interviews for my website (to the amazement of my fellow journalists). When I started my brand consulting business, I was being featured and endorsed by million dollar businesses within a few months (now I'm consulting for businesses doing $100,000+ per month).
I'm obsessed with finding what works in building a brand online and cutting the rest of the BS.